Wired 2011 1st day roundup

14 10 2011

We’re sure you’re already aware that Wired’s inaugural conference in the UK is taking place right now. But if, like us, you didn’t manage to bag a ticket, you can follow the action online – Wired’s posted the following video of the highlights from day 1 and many of the sessions are already written up posted here.

It’s great to see these brilliant events, highlighting innovation, but it can sometimes be difficult to see where the business benefit lies with these more ‘inspirational’ events. Of course Wired gets around this by being a very widely read magazine, with broad reach and influence in the business world, but it’s always worth keeping in the back of your mind the reason why you’re running your speaking programme in the first place (be it to increase sales, profile an exec or something entirely different).

 

UPDATED – day 2 here:





Hot conference topics and themes for 2011: apps

14 02 2011

Apps are new to our list and would previously have been covered by the ‘mobile’ category. However, towards the end of 2010 we saw more devices able to run apps and myriad new app stores opening across devices, operators and the web (Samsung and Amazon to name but two).

The way we’re accessing information, and the web, is changing and this should cement apps on conference agendas. The rapid growth of apps saw the first wave of app-focused conferences appear towards the end of 2010 and we expect this to continue; specialist conferences for enterprise apps are likely, as are those focusing on designing, building and monetizing applications and debating which application ecosystems are best.

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If Wired was right and The Web Is Dead, apps could well become our default method for accessing information and services, making this a huge growth area in the conference landscape.