Hot conference topics and themes for 2011: content

1 03 2011

Thanks to many of the innovations we’ve already covered, content and the way we access, monetise and distribute it has also become increasingly important beyond traditional broadcasters, developers and publishers.

While many of these topics have been key fixtures on agendas for a number of years now, increasing awareness and rapid industry change is making this issue more important. Social media as a driver of user generated content, HD content, viral videos, IPTV and so on have caused a huge shift in the way we access content and businesses are keen to catch up. There are events like the Content Delivery Summit devoted to each of these areas and many broad media events such as the Media 360 covering technical issues of distribution alongside the more creative challenge of creating engaging content in the form of videos, games, websites and so forth.

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Where highly technical questions of how to stream content at higher quality and faster than your competitors has been a staple for a long time, questions of how to build communities around your content and ensure that your content has appeal beyond just the TV screen are now becoming a greater focus of many conferences.

Be prepared for content to really be king in 2011.





The year ahead: Social Media

1 02 2010

So Dave’s already outlined three of our six big themes for 2010, Mobile, Cloud and Healthcare – Now I’d like to look at the remaining three, starting with Social Media.

I grew up on social networks; I’m from the generation that dropped myspace as soon as it hit the mainstream, left facebook when our parents joined and couldn’t possibly tell you the super secret social networking sites we currently use. Let’s face it, everyone and their dog (literally) has a facebook page and a few hundred online friends.
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However, from a conference point of view it’s less about tweeting what you had for breakfast and more about how these tools are fundamentally changing the way stakeholders communicate with one another and how this affects traditional business models.

We can think of a thousand examples of brands that have made mistakes with their social media policies, and whilst this continues to be the case and the social media landscape continues to grow we see social media keeping its crown as a hot conference topic. We’re keen to know whether you agree – perhaps you think the message has finally sunk in. Maybe we’ve had all the virals we can handle. Do you really get a warm fuzzy feeling knowing Coke and Pepsi are following each other on Twitter? Let us know what you think in the comments!