Hot conference topics and themes for 2011: social media

17 02 2011

Social Media will continue to be important in the conference landscape as our lives become more connected; TVs now even let you tell your friends what you’re watching. Communities are continuing to grow around all aspects of our connected lives and monetising and engaging with these audiences is becoming increasingly important to marketers and advertisers alike.

While there are a lot of established pure play social media events, it is likely that more will surface and that more and more traditional business focused events will incorporate social media streams looking at how to leverage social media beyond the marketing department. Gamification, crowd sourcing, merging and blurring work and social lives and collaboration as a driver of innovation, business and efficiency will all find their way onto more conference agendas.

Further to this, although many events already utilise social tools (such as a Facebook page or a LinkedIn events page, live Twitter walls and blogs), their use should increase as delegates and speakers look to extend their influence beyond the stage and the networking breaks. Some conferences already have great communities built around their content (think TED) and many more are starting to follow in their footsteps.





2010 conference themes recap: social media

24 01 2011

Was, as we predicted, huge in 2010 and continues to be a key topic for the business world (you know it’s important when they make an award – winning film about it!). Everyone wanted to hear from those who were doing it well, the horror stories from Twitter and new models for engaging customers.

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We also saw social starting to creep further into nearly every aspect of life, with social invading our televisions and our music (think Google TV and Ping). While there were already some social TV events and their kin, we saw these topics take the stage at more and more conferences as the year advanced. We wouldn’t be surprised if social starts to feature in some shape or form on just about every agenda out there.





The year ahead: Social Media

1 02 2010

So Dave’s already outlined three of our six big themes for 2010, Mobile, Cloud and Healthcare – Now I’d like to look at the remaining three, starting with Social Media.

I grew up on social networks; I’m from the generation that dropped myspace as soon as it hit the mainstream, left facebook when our parents joined and couldn’t possibly tell you the super secret social networking sites we currently use. Let’s face it, everyone and their dog (literally) has a facebook page and a few hundred online friends.
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However, from a conference point of view it’s less about tweeting what you had for breakfast and more about how these tools are fundamentally changing the way stakeholders communicate with one another and how this affects traditional business models.

We can think of a thousand examples of brands that have made mistakes with their social media policies, and whilst this continues to be the case and the social media landscape continues to grow we see social media keeping its crown as a hot conference topic. We’re keen to know whether you agree – perhaps you think the message has finally sunk in. Maybe we’ve had all the virals we can handle. Do you really get a warm fuzzy feeling knowing Coke and Pepsi are following each other on Twitter? Let us know what you think in the comments!