Wired 2011 1st day roundup

14 10 2011

We’re sure you’re already aware that Wired’s inaugural conference in the UK is taking place right now. But if, like us, you didn’t manage to bag a ticket, you can follow the action online – Wired’s posted the following video of the highlights from day 1 and many of the sessions are already written up posted here.

It’s great to see these brilliant events, highlighting innovation, but it can sometimes be difficult to see where the business benefit lies with these more ‘inspirational’ events. Of course Wired gets around this by being a very widely read magazine, with broad reach and influence in the business world, but it’s always worth keeping in the back of your mind the reason why you’re running your speaking programme in the first place (be it to increase sales, profile an exec or something entirely different).

 

UPDATED – day 2 here:





IBC Congress – business stream session wrap-up

13 09 2011

I’m pleased to say that our session at IBC last week was a great success with the room at near full capacity and more questions from the floor than we had time for – always a good sign!

Our Co-Founder, Giles Fraser, set the scene by introducing the speakers and talking briefly about the increasing use of social media by content brands, followed by Claire Tavernier from Fremantle who gave a great opening presentation which included her five rules for integrating social media into television.

This was followed by the panel discussion which delved into what each of the panellists were doing with their companies and looking at issues such as risk, investment, control and what the future holds.

A recap of the key points of the session are covered concisely by Giles Fraser in this short video.

Thanks to all my speakers and all that attended – hope to see you next year!





Get ready, the Autumn conference season is about to begin!

22 08 2011

September is almost upon us, with most people are coming back from their holidays with a renewed vigour – and conference organisers are no exception!

September is typically a very busy month in the conference world with organisers attacking their last bit of planning and marketing for their Autumn events, and starting their planning for their Spring 2012 events.

While it’s probably too late to pitch a speaker for most of the Autumn events, it never hurts to try and sometimes there are drop out slots to be filled, or slots left due to a conference producer being a little behind on their planning!

It’s also a great opportunity to look at early 2012 events and get in touch with the relevant organisers to ask about their timelines and whether they’ve started work on their agenda yet. Remember you should be looking about six months ahead if you want to target events.

For example, below are a few events that are putting their agendas together right now, so it’s an ideal time to get in touch:

Happy pitching!





What makes a good conference?

27 05 2011

There’s no big mystery behind what makes a good event, but we know a lot of you simply don’t have the time to cut through the organizer’s marketing and decide if an event is a ‘must attend’ ‘must speak’ or ‘must avoid’. There are a few simple tricks that will help you cut through the fluff and get to the core of an event quickly.

Firstly, how much does it cost to attend? Not all the best events in the world cost a month’s salary, but you can get a good feel for how prestigious an event is by how much they charge.

Who attends? If you dig deep enough, most organizers provide delegate stats or at least something a little more substantial than the front page claim of ‘the number one event for CIOs!’. If your speaker is C-level and the event mostly receives director level delegates, you’re going to look rather silly.

Who covers it? Most events have some media presence (unless they’re held under Chatham House rules – an entirely different kettle of fish) and you will generally find details of previous coverage on the site. If not, check the media sponsors and partners for an idea of who will be there. Also check if sessions will be filmed and hosted online.

Who else is speaking? Often speakers won’t be announced until near the event, but checking the event’s twitter stream, looking at previous speakers and talking to the organiser will usually give you a good indication. Keep a particular eye out for competitors!

Who sponsors? Often the sponsors at an event give you a strong feel for who sees the most value in it. If the sponsors are all blue chip companies in your field there’s a good chance it’s a worthwhile event. If they’re smaller and quite specialized then you’ll be able to infer which field sees the most value in being at this event.

This is by no means a conclusive list, but once you’ve worked through this list you should have a much better feel for the conference and so be in a stronger position to decide whether to get involved. However, for those cases where it isn’t so clear cut, or if you simply don’t have the time and resource to spend investigating events, a specialist Speaker Bureau can help provide clear and concise advise to help you make the right decision.





Dealing with tough questions from conference audiences

6 05 2011

This morning I came across this piece offering advice for answering tough questions at meetings and events and thought it was worth sharing as tips for dealing with tough questions from the floor at conferences or ambushes from your competitors.

This article offers great advice for ensuring you come over well when without with difficult questions, but doesn’t cover what we believe to be one of the most important steps – preparation. In many cases you will know the likely topics to be raised and can take the time to prepare some stock answers – whether it be making sure you have some helpful facts and figures to hand or just the company line on the issue. This is often overlooked as once you’ve planned your presentation and practiced in front of your mirror all evening it’s easy to forget about the Q&A and making sure you’re prepared for every possibility.

Unfortunately, preparation also has the pitfall of making your response seem prepared and insincere – it’s very important not to appear to be feeding someone a line. You must take the time to digest their question and appear interested. Points 1 and 2 of the linked article go some way to covering this, but it’s also important to pause before answering, helping you look like you’re contemplating the issue rather than towing the company line. Further to point 1, alongside not rushing to offer platitudes you should also be careful not to nod whilst listening to their question (particularly if you’re about to disagree with their opinion!). It’s a very tough line to walk, between being prepared to tackle tough questions and not appear to be fobbing people off with pre-prepared lines, but if you remember to take your time before responding and be prepared to adapt your responses for each question you’ll avoid any disasters.

As a final note, it’s very important to never get angry. Sometimes your competitor will ask an awkward question or make a quip from the show floor that’s solely designed to be inflammatory. It can be hard not to take this personally or see it as an attack, but it’s important not to let this get your back up – if you’re lucky enough to have a keen sense of humour and a quick mind, then quip back and swiftly move on. Otherwise, take the high ground and move the conversation on elsewhere.





Inaugural conferences – should you speak?

22 04 2011

In the current conference landscape there are a lot of new events emerging, catering to specific niches and addressing the latest topics and trends. Some are extensions of existing events (like D’s Dive into Mobile) and others are entirely new events.

However, not all of these events are of the same quality and it can be hard to decide which invitations for your CEO you accept, which you repurpose for one of your VPs or Directors and which you politely decline. Even when the organiser has successfully run a ‘rock star’ event for a number of years you can’t guarantee that your CEO will be amongst his peers on a highly visible platform.

We always recommend erring on the side of caution for inaugural events. Even if you’re hoping to get your speakers out to ‘cool’ and upcoming events, you need to be certain that the right speaker takes the stage. If the organiser asks for your CEO for their inaugural event but can’t name any confirmed speakers, give you proof points about who’ll show up and which media will cover the event, then the alarm bells should be ringing.

All conference producers have ‘pressing deadlines’ – brochures need to be printed, agendas finalized and so forth, but the truth is you can usually wait until the event fleshes out a little more before confirming your speaker. Try giving the organiser some time to confirm other senior speakers and take some time to check for any buzz around the event. If the organiser has only managed to name a few directors and managers as confirmed speakers politely decline to speak this year, but signal your interest for next year’s event (when there’ll be ample proof points for you to pore over).

Of course, there’ll always be those events that are simply guaranteed to succeed due to the strength of the organisers brand and those will be no brainers. But where there’s doubt, don’t be afraid to substitute a lower level speaker in the inaugural year to scope out the event… You can always send your CEO to steal the show next year.

Finally, where these opportunities are not clear-cut a trusted third party speaker bureau consultancy will be able to help evaluate events and invitations and recommend the best course of action.





Looking ahead to 2011’s hot conference topics and themes

9 02 2011

Having looked back at 2010, it’s the perfect opportunity to reignite our tradition of outlining our thoughts on the hot topics and themes in this year’s conference landscape. They are below in no particular order:

As you can see there are a few old favourites on here but also some new arrivals. We’d love to get your thoughts in the comments on whether we’ve missed any or even got some wrong.

Personally I’m really excited by the mobile and apps space at the moment, there’s so much innovative stuff going on – dual core phones, connected everything and new device formats. However, there’s increasing crossover between these topics, apps are, of course, available in your mobile, but now apple has launched the Mac app store, Google launched the Chrome Web Store and Amazon has hinted heavily that there’s an Amazon Appstore on the way too. I can also access Dropbox on my phone, edit my Google Docs and use other cloud services on the move; there’s going to be a real challenge around the ‘liquid experience’ whereby my apps look familiar and interact with each other across platforms.

These game changing advances and disruptors like the iPad will continue to drive conference agendas as senior management is put under increasing pressure to keep up in the social media age. This should see attendance rates remaining high at industry leading events and a great deal of press and media interest in conference content as the consumerisation of IT marches on.

However, we’re also likely to see some conference producers attempting to cash in on these trends, launching new, low quality events pandering to the latest trends. Knowing how to spot, and avoid these events is key. A specialist agency can help you plan for the year ahead, identify your key targets and evaluate any invitations you might receive to speak at (or even attend) new conferences and ensure that your speaking programme really takes off in 2011.