2010 conference themes recap: social media

24 01 2011

Was, as we predicted, huge in 2010 and continues to be a key topic for the business world (you know it’s important when they make an award – winning film about it!). Everyone wanted to hear from those who were doing it well, the horror stories from Twitter and new models for engaging customers.


We also saw social starting to creep further into nearly every aspect of life, with social invading our televisions and our music (think Google TV and Ping). While there were already some social TV events and their kin, we saw these topics take the stage at more and more conferences as the year advanced. We wouldn’t be surprised if social starts to feature in some shape or form on just about every agenda out there.

The year ahead: Social Media

1 02 2010

So Dave’s already outlined three of our six big themes for 2010, Mobile, Cloud and Healthcare – Now I’d like to look at the remaining three, starting with Social Media.

I grew up on social networks; I’m from the generation that dropped myspace as soon as it hit the mainstream, left facebook when our parents joined and couldn’t possibly tell you the super secret social networking sites we currently use. Let’s face it, everyone and their dog (literally) has a facebook page and a few hundred online friends.
social media stamps
However, from a conference point of view it’s less about tweeting what you had for breakfast and more about how these tools are fundamentally changing the way stakeholders communicate with one another and how this affects traditional business models.

We can think of a thousand examples of brands that have made mistakes with their social media policies, and whilst this continues to be the case and the social media landscape continues to grow we see social media keeping its crown as a hot conference topic. We’re keen to know whether you agree – perhaps you think the message has finally sunk in. Maybe we’ve had all the virals we can handle. Do you really get a warm fuzzy feeling knowing Coke and Pepsi are following each other on Twitter? Let us know what you think in the comments!