IBC Congress – business stream session wrap-up

13 09 2011

I’m pleased to say that our session at IBC last week was a great success with the room at near full capacity and more questions from the floor than we had time for – always a good sign!

Our Co-Founder, Giles Fraser, set the scene by introducing the speakers and talking briefly about the increasing use of social media by content brands, followed by Claire Tavernier from Fremantle who gave a great opening presentation which included her five rules for integrating social media into television.

This was followed by the panel discussion which delved into what each of the panellists were doing with their companies and looking at issues such as risk, investment, control and what the future holds.

A recap of the key points of the session are covered concisely by Giles Fraser in this short video.

Thanks to all my speakers and all that attended – hope to see you next year!

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Hot conference topics and themes for 2011: content

1 03 2011

Thanks to many of the innovations we’ve already covered, content and the way we access, monetise and distribute it has also become increasingly important beyond traditional broadcasters, developers and publishers.

While many of these topics have been key fixtures on agendas for a number of years now, increasing awareness and rapid industry change is making this issue more important. Social media as a driver of user generated content, HD content, viral videos, IPTV and so on have caused a huge shift in the way we access content and businesses are keen to catch up. There are events like the Content Delivery Summit devoted to each of these areas and many broad media events such as the Media 360 covering technical issues of distribution alongside the more creative challenge of creating engaging content in the form of videos, games, websites and so forth.

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Where highly technical questions of how to stream content at higher quality and faster than your competitors has been a staple for a long time, questions of how to build communities around your content and ensure that your content has appeal beyond just the TV screen are now becoming a greater focus of many conferences.

Be prepared for content to really be king in 2011.





Monetising branded content in a social media driven world @ IBC Conference 2010

6 09 2010


I have the privilege this year of producing a session for the business stream at the IBC Conference in Amsterdam next week.

It takes place on the Thursday the 9th of September from 14.30 – 16.00 and is titled: ‘Monetising branded content in a social media driven world‘.  It will be in room E102.

We have a stellar line up including Alex Balfour, head of new media for LOCOG (2012 London Olympics) as our keynote who will explain how he is planning to make the 2012 games the first truly social Summer Olympics; a provoking presentation from Scott Brown of Cisco Media Solutions Group showing how the attraction of produced content combined with the power of social technologies is changing the digital marketing paradigm at media and entertainment companies; rounded off with what we expect to be a fiery panel discussion between Universal Music, BBC Worldwide and Dogwoof about how social entertainment experiences are affecting business models and technology decision-making.

If you’ll be at IBC this week, please stop by and participate in what we are confident will be a great session!