Hot conference topics and themes for 2011: healthcare

4 03 2011

Healthcare is another topic which will continue to grow and see success throughout 2011 as many trials using healthcare IT and telehealth mature and technology improves. This is also likely to be driven by new models of healthcare, with smart connected devices monitoring our health, providing diagnoses and healthcare as a game (such as mobile apps like cardiotrainer which challenge your friends to burn as many calories as you).

Alongside the established healthcare IT and telehealth events like WoHIT and Wonca, these topics will also find their way into cloud and telecoms events at an increasing rate as the prevalence and utility of connected devices and new ways of gathering and storing health data develop. This convergence has already led to events like the Mobile Healthcare Industry Summit and is likely to see further growth.
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Hot conference topics and themes for 2011: apps

14 02 2011

Apps are new to our list and would previously have been covered by the ‘mobile’ category. However, towards the end of 2010 we saw more devices able to run apps and myriad new app stores opening across devices, operators and the web (Samsung and Amazon to name but two).

The way we’re accessing information, and the web, is changing and this should cement apps on conference agendas. The rapid growth of apps saw the first wave of app-focused conferences appear towards the end of 2010 and we expect this to continue; specialist conferences for enterprise apps are likely, as are those focusing on designing, building and monetizing applications and debating which application ecosystems are best.

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If Wired was right and The Web Is Dead, apps could well become our default method for accessing information and services, making this a huge growth area in the conference landscape.





Looking ahead to 2011’s hot conference topics and themes

9 02 2011

Having looked back at 2010, it’s the perfect opportunity to reignite our tradition of outlining our thoughts on the hot topics and themes in this year’s conference landscape. They are below in no particular order:

As you can see there are a few old favourites on here but also some new arrivals. We’d love to get your thoughts in the comments on whether we’ve missed any or even got some wrong.

Personally I’m really excited by the mobile and apps space at the moment, there’s so much innovative stuff going on – dual core phones, connected everything and new device formats. However, there’s increasing crossover between these topics, apps are, of course, available in your mobile, but now apple has launched the Mac app store, Google launched the Chrome Web Store and Amazon has hinted heavily that there’s an Amazon Appstore on the way too. I can also access Dropbox on my phone, edit my Google Docs and use other cloud services on the move; there’s going to be a real challenge around the ‘liquid experience’ whereby my apps look familiar and interact with each other across platforms.

These game changing advances and disruptors like the iPad will continue to drive conference agendas as senior management is put under increasing pressure to keep up in the social media age. This should see attendance rates remaining high at industry leading events and a great deal of press and media interest in conference content as the consumerisation of IT marches on.

However, we’re also likely to see some conference producers attempting to cash in on these trends, launching new, low quality events pandering to the latest trends. Knowing how to spot, and avoid these events is key. A specialist agency can help you plan for the year ahead, identify your key targets and evaluate any invitations you might receive to speak at (or even attend) new conferences and ensure that your speaking programme really takes off in 2011.





2010 conference themes recap: mobile

4 02 2011

It’s been a stellar year for mobile! Mobile has gone from strength to strength; the fruition of new technologies like the iPad and 4G has driven huge growth and rapid change in the way we use data and mobile devices. This in turn has translated into more mobile events and increased focus and awareness of mobile on more traditional business and leadership conference agendas.

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The exciting developments in the mobile world mean interest is going to continue to grow, particularly with devices becoming more connected and new ways of working, accessing data and consuming content. This has, and will, translate into more mobile events and a great awareness and coverage of mobile on event agendas.





2010 conference themes recap: healthcare

28 01 2011

Healthcare remained a huge topic throughout 2010, particularly in light of the healthcare reform in the US and budget cuts in the UK. This was pushed by the continuing uptake of telehealth and healthcare IT which was driven not only by cost and efficiency, but also new models of healthcare as a game (think Wii Fit and Microsoft Kinect) and cell phones becoming smart connected objects used to monitor our health.

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Because of this, we also saw healthcare sneaking on to agendas at leading mobile and telecoms events and featuring at some high-level cloud conferences. But there was also a flutter of new healthcare IT events in various emerging markets taking advantage of these advances and the benefits of telehealth.





Looking back at the 2010 conference landscape

11 01 2011

At the start of last year we made some predictions outlining what we thought would be the hottest topics and themes in the conference landscape. Now that 2010 has passed and 2011 is upon us we want to look back at our predictions and see which came to pass and which were made in haste.

In our original post we predicted that the following would be big in 2010:

Many of our predictions ran true, although there have been a few surprises. Over the next few posts we’ll look back on our original thoughts and see what happened compared to what we expected. We’ll also be making our annual prediction for the hot topics in 2011; watch this space!





The year ahead: Mobile

29 01 2010

Every year for the past six was meant to be ‘the year of mobile’, but with the incredible uptake of smartphones, mobile internet and mobile apps, one gets the feeling that 2010 may actually be it. The recent announcement of Google’s entry into the mobile market has shed even more spotlight on mobile and everyone is very excited to see how the next 12 months plays out. Mobile, and particularly mobile apps will be a leading topic on the agenda of many of the most important corporate, telco, tech and media conferences around the world in 2010.