Hot conference topics and themes for 2011: social media

17 02 2011

Social Media will continue to be important in the conference landscape as our lives become more connected; TVs now even let you tell your friends what you’re watching. Communities are continuing to grow around all aspects of our connected lives and monetising and engaging with these audiences is becoming increasingly important to marketers and advertisers alike.

While there are a lot of established pure play social media events, it is likely that more will surface and that more and more traditional business focused events will incorporate social media streams looking at how to leverage social media beyond the marketing department. Gamification, crowd sourcing, merging and blurring work and social lives and collaboration as a driver of innovation, business and efficiency will all find their way onto more conference agendas.

Further to this, although many events already utilise social tools (such as a Facebook page or a LinkedIn events page, live Twitter walls and blogs), their use should increase as delegates and speakers look to extend their influence beyond the stage and the networking breaks. Some conferences already have great communities built around their content (think TED) and many more are starting to follow in their footsteps.

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