ad:tech – still pulling in the numbers

4 10 2010

I visited ad:tech last week and took a few laps of the exhibition and thought I’d quickly share my thoughts with you. As usual for a free exhibition the Olympia was rammed (as were the local pubs!); whilst a lot of the footfall will have been tire kickers and junior staffers sent to check out the vibe and the competition for their bosses. This is normally always the case with ‘free to attend’ events – it really dilutes the quality of the audience. The paid-for conference is one area of the event where the quality of the audience increases, and there was a very good line up of speakers this year.

The seminar sessions (that take place on the exhibition floor and again, are free to attend) were surprisingly well attended, with delegates pouring out the doors and a fairly impressive line-up of speakers compared to the usual free exhibition dregs; of course ad:tech also monitors delegate attendance and flow by scanning barcodes, helping speakers follow up with attendees.

However, there seemed to be less money being spent by exhibitors on average this year, with most resigned to the default white gazebo and a small stand; although many used their space creatively and came up with a nice gimmick or hook to create footfall.