Wired 2011 1st day roundup

14 10 2011

We’re sure you’re already aware that Wired’s inaugural conference in the UK is taking place right now. But if, like us, you didn’t manage to bag a ticket, you can follow the action online – Wired’s posted the following video of the highlights from day 1 and many of the sessions are already written up posted here.

It’s great to see these brilliant events, highlighting innovation, but it can sometimes be difficult to see where the business benefit lies with these more ‘inspirational’ events. Of course Wired gets around this by being a very widely read magazine, with broad reach and influence in the business world, but it’s always worth keeping in the back of your mind the reason why you’re running your speaking programme in the first place (be it to increase sales, profile an exec or something entirely different).

 

UPDATED – day 2 here:





IBC Congress 2011

5 09 2011

I have the privilege again this year of producing a session for the business stream at the IBC Conference in Amsterdam this week.

It takes place on the Thursday the 8th of September from 13.30 – 15.00 and is titled: Extending the Value of Branded Content Through Social Media and Online Engagement.  It will be in room E102.

We have a great session lined up today, starting with Chairman Giles Fraser, Co-Founder of Brands2Life who will be setting the scene and highlighting relevant trends, followed by Claire Tavernier from Fremantle Media who will be talking about using social media to drive audiences and engagement. Rounding out the session will be what we hope to be a very spirited panel discussion with our guest panellists: Danny McCubbin of JamieOliver.com, Claire Tavernier of Fremantle, Jurian Van Der Meer of Endemol and Steve Plunkett of RedBee Media about. In addition to outlining their thoughts/experiences on how social media and online engagement can extend brand value, the panel will be tackling questions such as:

  • What are the risks to brands – both content and parent brand?
  • How much should you invest in social media/online engagement and when can you expect payback? Is there payback?
  • What mistakes have been made?
  • How do you maintain your brand voice and values through digital channels
  • Dangers or risks of social media and giving your audience a voice
  • The difference between using existing social media venues and building your own

If you’ll be at IBC this week, please stop by and participate in what we are confident will be a great session!





Get ready, the Autumn conference season is about to begin!

22 08 2011

September is almost upon us, with most people are coming back from their holidays with a renewed vigour – and conference organisers are no exception!

September is typically a very busy month in the conference world with organisers attacking their last bit of planning and marketing for their Autumn events, and starting their planning for their Spring 2012 events.

While it’s probably too late to pitch a speaker for most of the Autumn events, it never hurts to try and sometimes there are drop out slots to be filled, or slots left due to a conference producer being a little behind on their planning!

It’s also a great opportunity to look at early 2012 events and get in touch with the relevant organisers to ask about their timelines and whether they’ve started work on their agenda yet. Remember you should be looking about six months ahead if you want to target events.

For example, below are a few events that are putting their agendas together right now, so it’s an ideal time to get in touch:

Happy pitching!





Inaugural conferences – should you speak?

22 04 2011

In the current conference landscape there are a lot of new events emerging, catering to specific niches and addressing the latest topics and trends. Some are extensions of existing events (like D’s Dive into Mobile) and others are entirely new events.

However, not all of these events are of the same quality and it can be hard to decide which invitations for your CEO you accept, which you repurpose for one of your VPs or Directors and which you politely decline. Even when the organiser has successfully run a ‘rock star’ event for a number of years you can’t guarantee that your CEO will be amongst his peers on a highly visible platform.

We always recommend erring on the side of caution for inaugural events. Even if you’re hoping to get your speakers out to ‘cool’ and upcoming events, you need to be certain that the right speaker takes the stage. If the organiser asks for your CEO for their inaugural event but can’t name any confirmed speakers, give you proof points about who’ll show up and which media will cover the event, then the alarm bells should be ringing.

All conference producers have ‘pressing deadlines’ – brochures need to be printed, agendas finalized and so forth, but the truth is you can usually wait until the event fleshes out a little more before confirming your speaker. Try giving the organiser some time to confirm other senior speakers and take some time to check for any buzz around the event. If the organiser has only managed to name a few directors and managers as confirmed speakers politely decline to speak this year, but signal your interest for next year’s event (when there’ll be ample proof points for you to pore over).

Of course, there’ll always be those events that are simply guaranteed to succeed due to the strength of the organisers brand and those will be no brainers. But where there’s doubt, don’t be afraid to substitute a lower level speaker in the inaugural year to scope out the event… You can always send your CEO to steal the show next year.

Finally, where these opportunities are not clear-cut a trusted third party speaker bureau consultancy will be able to help evaluate events and invitations and recommend the best course of action.





Google I/O conference streamed online

8 04 2011

We just wanted to share the news that Google will be streaming its I/O event, starting 9am PST on 10 May. There’s a lot of topics being covered, many of which are enterprise and cloud-related. You can see a list of the sessions here: http://www.google.com/events/io/2011/sessions.html
Photobucket
The event will be streamed from www.google.com/io – it’s a highly anticipated event (tickets sold out in under an hour) so it’s definitely worth checking out a couple of the sessions.





Hot conference topics and themes for 2011: healthcare

4 03 2011

Healthcare is another topic which will continue to grow and see success throughout 2011 as many trials using healthcare IT and telehealth mature and technology improves. This is also likely to be driven by new models of healthcare, with smart connected devices monitoring our health, providing diagnoses and healthcare as a game (such as mobile apps like cardiotrainer which challenge your friends to burn as many calories as you).

Alongside the established healthcare IT and telehealth events like WoHIT and Wonca, these topics will also find their way into cloud and telecoms events at an increasing rate as the prevalence and utility of connected devices and new ways of gathering and storing health data develop. This convergence has already led to events like the Mobile Healthcare Industry Summit and is likely to see further growth.
Photobucket





Hot conference topics and themes for 2011: content

1 03 2011

Thanks to many of the innovations we’ve already covered, content and the way we access, monetise and distribute it has also become increasingly important beyond traditional broadcasters, developers and publishers.

While many of these topics have been key fixtures on agendas for a number of years now, increasing awareness and rapid industry change is making this issue more important. Social media as a driver of user generated content, HD content, viral videos, IPTV and so on have caused a huge shift in the way we access content and businesses are keen to catch up. There are events like the Content Delivery Summit devoted to each of these areas and many broad media events such as the Media 360 covering technical issues of distribution alongside the more creative challenge of creating engaging content in the form of videos, games, websites and so forth.

Photobucket

Where highly technical questions of how to stream content at higher quality and faster than your competitors has been a staple for a long time, questions of how to build communities around your content and ensure that your content has appeal beyond just the TV screen are now becoming a greater focus of many conferences.

Be prepared for content to really be king in 2011.