Hot conference topics and themes for 2011: apps

14 02 2011

Apps are new to our list and would previously have been covered by the ‘mobile’ category. However, towards the end of 2010 we saw more devices able to run apps and myriad new app stores opening across devices, operators and the web (Samsung and Amazon to name but two).

The way we’re accessing information, and the web, is changing and this should cement apps on conference agendas. The rapid growth of apps saw the first wave of app-focused conferences appear towards the end of 2010 and we expect this to continue; specialist conferences for enterprise apps are likely, as are those focusing on designing, building and monetizing applications and debating which application ecosystems are best.

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If Wired was right and The Web Is Dead, apps could well become our default method for accessing information and services, making this a huge growth area in the conference landscape.

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Hot conference topics and themes for 2011: mobile devices

11 02 2011

This is an expansion of the mobile theme; with markets continuing to mature and mobile devices growing in affect across markets we expect them to feature more heavily on conference agendas. This will be particularly buoyed by the maturation of the tablet market, which is likely to feature more heavily on mobile event agendas and perhaps spawn tablet specific events.
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Events in the telecoms sector such as the Mobile World Congress and Open Mobile Summit alongside the consumer electronic shows like IFA and CES will continue to be the main arena for mobile device discussions. However, mobile devices will also become an increasing focus at media and advertising events, with delegates wanting to know how to advertise on these platforms, reach new audiences and stay ahead of the curve. The proliferation of devices is also likely to inspire design and interface debate around how to keep user experience the same across devices and allow consumers to move freely between screens and across platforms.





Looking ahead to 2011’s hot conference topics and themes

9 02 2011

Having looked back at 2010, it’s the perfect opportunity to reignite our tradition of outlining our thoughts on the hot topics and themes in this year’s conference landscape. They are below in no particular order:

As you can see there are a few old favourites on here but also some new arrivals. We’d love to get your thoughts in the comments on whether we’ve missed any or even got some wrong.

Personally I’m really excited by the mobile and apps space at the moment, there’s so much innovative stuff going on – dual core phones, connected everything and new device formats. However, there’s increasing crossover between these topics, apps are, of course, available in your mobile, but now apple has launched the Mac app store, Google launched the Chrome Web Store and Amazon has hinted heavily that there’s an Amazon Appstore on the way too. I can also access Dropbox on my phone, edit my Google Docs and use other cloud services on the move; there’s going to be a real challenge around the ‘liquid experience’ whereby my apps look familiar and interact with each other across platforms.

These game changing advances and disruptors like the iPad will continue to drive conference agendas as senior management is put under increasing pressure to keep up in the social media age. This should see attendance rates remaining high at industry leading events and a great deal of press and media interest in conference content as the consumerisation of IT marches on.

However, we’re also likely to see some conference producers attempting to cash in on these trends, launching new, low quality events pandering to the latest trends. Knowing how to spot, and avoid these events is key. A specialist agency can help you plan for the year ahead, identify your key targets and evaluate any invitations you might receive to speak at (or even attend) new conferences and ensure that your speaking programme really takes off in 2011.





2010 conference themes recap: mobile

4 02 2011

It’s been a stellar year for mobile! Mobile has gone from strength to strength; the fruition of new technologies like the iPad and 4G has driven huge growth and rapid change in the way we use data and mobile devices. This in turn has translated into more mobile events and increased focus and awareness of mobile on more traditional business and leadership conference agendas.

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The exciting developments in the mobile world mean interest is going to continue to grow, particularly with devices becoming more connected and new ways of working, accessing data and consuming content. This has, and will, translate into more mobile events and a great awareness and coverage of mobile on event agendas.