Looking back at the hot conference topics in 2011

13 12 2011

At the start of the year, we made some predictions about the topics that were likely to dominate the conference landscape in 2011 and, as is now traditional, we want to take a moment to reflect on the year. You may remember that in our original post(hyperlink) we thought the hot topics in 2011 would be:

Many of our suggestions were right on the money – a number of these topics have been growing for years now and are almost sure to continue to be important going forward. However, we also missed a few runaway trends (like Big Data), so want to spend the next few posts looking back, analysing the hot topics and providing insight on the conference industry in 2011.

We’ll also be making our predictions for 2012 in the next few weeks, so don’t forget to check back regularly!

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Google I/O conference streamed online

8 04 2011

We just wanted to share the news that Google will be streaming its I/O event, starting 9am PST on 10 May. There’s a lot of topics being covered, many of which are enterprise and cloud-related. You can see a list of the sessions here: http://www.google.com/events/io/2011/sessions.html
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The event will be streamed from www.google.com/io – it’s a highly anticipated event (tickets sold out in under an hour) so it’s definitely worth checking out a couple of the sessions.





Hot conference topics and themes for 2011: cloud computing

21 02 2011

Cloud computing has continued to grow and gain mainstream acceptance and this is likely to accelerate through 2011; the maturation of services and new models and applications should cement cloud computing at the forefront of many conference agendas.

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Whereas cloud computing has thus far largely been the subject of specialist events like the Business Cloud Summit and those targeted squarely at the CTO, we are likely to see coverage at a wider range of events going forward. The majority of this will probably take place via end-user testimony as more companies in a wider range of industries adopt cloud technologies and models for a wider range of processes. For example, we’ve already seen cloud models for RFID (the infrastructure is loaned and managed via a cloud portal, reducing initial outlay and overheads) and every day new applications are being dreamt up.

Alongside the conferences discussing the advantages of cloud computing for business and enterprise will be those discussing the consumerisation of cloud technology, through video, gaming and content delivery like the CDN World Forum. As the cloud begins to play a larger role in our lives both at work and at play it can’t help but seep onto more and more agendas across the board.





Looking ahead to 2011’s hot conference topics and themes

9 02 2011

Having looked back at 2010, it’s the perfect opportunity to reignite our tradition of outlining our thoughts on the hot topics and themes in this year’s conference landscape. They are below in no particular order:

As you can see there are a few old favourites on here but also some new arrivals. We’d love to get your thoughts in the comments on whether we’ve missed any or even got some wrong.

Personally I’m really excited by the mobile and apps space at the moment, there’s so much innovative stuff going on – dual core phones, connected everything and new device formats. However, there’s increasing crossover between these topics, apps are, of course, available in your mobile, but now apple has launched the Mac app store, Google launched the Chrome Web Store and Amazon has hinted heavily that there’s an Amazon Appstore on the way too. I can also access Dropbox on my phone, edit my Google Docs and use other cloud services on the move; there’s going to be a real challenge around the ‘liquid experience’ whereby my apps look familiar and interact with each other across platforms.

These game changing advances and disruptors like the iPad will continue to drive conference agendas as senior management is put under increasing pressure to keep up in the social media age. This should see attendance rates remaining high at industry leading events and a great deal of press and media interest in conference content as the consumerisation of IT marches on.

However, we’re also likely to see some conference producers attempting to cash in on these trends, launching new, low quality events pandering to the latest trends. Knowing how to spot, and avoid these events is key. A specialist agency can help you plan for the year ahead, identify your key targets and evaluate any invitations you might receive to speak at (or even attend) new conferences and ensure that your speaking programme really takes off in 2011.





2010 conference themes recap: cloud computing

31 01 2011

Is growing and growing, and growing. Cloud services of all varieties are becoming more ubiquitous and fears about security are being decreasing, replaced by interest in cost benefits, efficiencies and improving services (and indeed, improving security). Google has even demonstrated Chrome based laptops running solely in the cloud and with more and more data now being cloud based it’s easy to envision a future where nothing is stored locally but is available everywhere.

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We’re also beginning to see cloud services penetrating further into consumers’ private lives, from Logitech’s collaboration with Google – the Revue, to Onlive’s cloud based gaming service. It’s no wonder cloud computing remains one of our hottest topics moving into 2011.