Monetising branded content in a social media driven world @ IBC Conference 2010

6 09 2010


I have the privilege this year of producing a session for the business stream at the IBC Conference in Amsterdam next week.

It takes place on the Thursday the 9th of September from 14.30 – 16.00 and is titled: ‘Monetising branded content in a social media driven world‘.  It will be in room E102.

We have a stellar line up including Alex Balfour, head of new media for LOCOG (2012 London Olympics) as our keynote who will explain how he is planning to make the 2012 games the first truly social Summer Olympics; a provoking presentation from Scott Brown of Cisco Media Solutions Group showing how the attraction of produced content combined with the power of social technologies is changing the digital marketing paradigm at media and entertainment companies; rounded off with what we expect to be a fiery panel discussion between Universal Music, BBC Worldwide and Dogwoof about how social entertainment experiences are affecting business models and technology decision-making.

If you’ll be at IBC this week, please stop by and participate in what we are confident will be a great session!

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