Be patient – success with a speaker programme can be a slow burn

7 08 2010

Those unfamiliar with speaking programmes can get a little frustrated with how long it sometimes takes to see results.  My advice is be patient. The long lead time of conferences (average about six months) means that nothing happens overnight and the development cycle can sometime take months, depending on the conference.

There are other factors that have an impact – your brief for example.  A more narrow a brief, the less events there will be to try and speak at.  For some, there may only be 2 or 3 conferences a year that are appropriate and if you start your speaking programme right after they have just taken place – you’ll have to wait a few months before they start thinking of the next year’s event.

A speaking programme is not a short fix – you may get lucky with one event that happens to be inviting speakers the week that you start out, but you have to give the programme at least a 12 month cycle to see how things go.


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