Measurement – an open call for your thoughts on measuring speaking programmes!

11 05 2010

We’ve been thinking a lot about measurement recently, the various things our clients want to know about their speaking campaigns and the things that we track internally. In our experience, just counting bums on seats is not really a decent measurement tool – there’s a plethora of useful information to collect from an events programme, but everyone is looking for something different and measurement is hard to enforce.

Photobucket

Most people simply don’t have the time or the resource to collect and analyse the wealth of data potentially available in a speaking campaign, and this is where a specialist agency can help. Whether you’re trying to demonstrate the value of your conference speaking programme – or just deciding whether to speak at the same events next year, it’s necessary to be able to call on data outlining the value of your activity. Of course, depending on your goals, there are different aspects of your speaking campaigns you can track, such as sales leads from conference networking or how many decision-makers from your target group that you met; so this is our open call to you, our readers: what do you measure in your speaking campaigns? What do you wish you could measure?

We’d love to hear your thoughts on the value you get from conference speaking and what’s important to you in terms of measurement and how you go about it.

Advertisements

Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s




%d bloggers like this: